Well, I may actually have to side with the Patriarchy on this one.
So, while looking through the table of contents for "Feminist Television Criticism: A Reader" I came across, well, a thing of genius.
"The Ideology of Freshness in Feminine Hygiene Commercials" by Kate Kane.
This may be the best essay title I have ever come across. (There isn't even a colon - this title is too good for that. It doesn't any goddamned crutch.)
While I don't have time right now to read the entire article (oh, but I will...no, I mean it, it actually looks pretty interesting), this sentence seems to sum it up the general tone pretty well:
"Feminine hygiene commercials are powerful weapons in an ideological battle for control of women's sexuality. The ideology of freshness is crucial to that battle."
"The Ideology of Freshness in Feminine Hygiene Commercials" by Kate Kane.
This may be the best essay title I have ever come across. (There isn't even a colon - this title is too good for that. It doesn't any goddamned crutch.)
While I don't have time right now to read the entire article (oh, but I will...no, I mean it, it actually looks pretty interesting), this sentence seems to sum it up the general tone pretty well:
"Feminine hygiene commercials are powerful weapons in an ideological battle for control of women's sexuality. The ideology of freshness is crucial to that battle."
posted by Annie at 7:21 PM
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